We're here to drive profit, not ad spend
Profit Mill helps high-growth teams turn ad spend into actual revenue with fully-integrated paid media campaigns.
How we started
After nearly a decade at Google working with 1,000+ ad accounts and partnering with hundreds of agencies of every size, I saw the same issues again and again. Agencies chasing spend, avoiding accountability, and doing what was easy instead of what was right for the client.
So I started Profit Mill to do things differently.
I built this agency to be the kind of partner I always wished I saw more of: honest, hands-on, and focused on outcomes that actually matter. That means:
- Clear pricing that reflects the complexity of the work—not vague percentages.
- Meeting our clients in the trenches on Slack—not just showing up for a weekly call.
- Doing right by our clients no matter what—not just when it's good for our bottom line.
Because when our clients win, we win. Simple as that.
-Peter
-Peter
What we stand for
These are the values we live by
Tell it like it is
We speak our minds because we care. Clear direct feedback is how we move faster, collaborate better, and build a partnership based on trust (and performance).
Tell it like it is
We speak our minds because we care. Clear direct feedback is how we move faster, collaborate better, and build a partnership based on trust (and performance).
We never leave you wondering where things stand. Expect Slack access, regular calls, async updates, and unlimited questions — because growth doesn't wait for a scheduled meeting.
Be a true partner
Be a true partner
We never leave you wondering where things stand. Expect Slack access, regular calls, async updates, and unlimited questions — because growth doesn't wait for a scheduled meeting.
Keep it realistic
We'd rather exceed expectations than inflate them. Our goals are always realistic, time-based, and measurable, not just what sounds good on a sales call.
Keep it realistic
We'd rather exceed expectations than inflate them. Our goals are always realistic, time-based, and measurable, not just what sounds good on a sales call.
We don't do busywork or chase vanity metrics. Every move we make is tied to real business goals—and we expect the same from the teams we work with.
Deliver outcomes not optics
Deliver outcomes not optics
We don't do busywork or chase vanity metrics. Every move we make is tied to real business goals—and we expect the same from the teams we work with.
Know when to walk away
We operate on a monthly model, no long-term lock-ins. If it's not a cultural or strategic fit, we can part ways. And if we're not adding value, we'll bow out before your budget pays the price.
Know when to walk away
We operate on a monthly model, no long-term lock-ins. If it's not a cultural or strategic fit, we can part ways. And if we're not adding value, we'll bow out before your budget pays the price.
We know what works, but we're also obsessed with what's next. Whether it's AI or the latest marketing trends, we stay curious and keep evolving—because the best agencies don't sit still.
Stay curious and keep evolving
Stay curious and keep evolving
We know what works, but we're also obsessed with what's next. Whether it's AI or the latest marketing trends, we stay curious and keep evolving—because the best agencies don't sit still.
Own the results
We own the wins, the misses, and everything in between—because trust takes months to earn and seconds to lose. And we're here for the long game.
Own the results
We own the wins, the misses, and everything in between—because trust takes months to earn and seconds to lose. And we're here for the long game.
Meet our team of growth experts
Peter Guba
Founder & CEO
Peter spent 8 years at Google managing 1,000+ accounts, ranging from first-time startup launches to $50M/year global ad spends for brands like Air Canada and Four Seasons.
At Profit Mill, he leads the team with a performance-first mindset, focusing exclusively on turning paid ads spend into measurable, profitable growth.
When he isn't focusing on his team, Peter is likely traveling with his wife and toddler—taking full advantage of the remote-work lifestyle to spend extended time on either coast.
Nikolina Piplica
Account Executive
Nikolina has spent 6+ years managing multi-million dollar B2B campaigns across the healthcare and technology sectors.
While a specialist in data-driven ad strategy, she is an elite project manager at her core—a combination that allows her to turn client growth opportunities into practical execution. At Profit Mill, Nikolina acts as a seamless extension of her clients' teams, ensuring every campaign is as organized as it is profitable.
When she's not strategizing with clients, you'll find her mastering Mario Kart while her three cats provide expert commentary.
Our Barketing & Purrformance Team
Bembo
Head of Security (Window Division)
Pixel
Chief Nap Officer
Dolly
Snack Acquisition Officer
Viki
Chief Mischief Officer
Gigi
Lead Purr Engineer
Don’t just take our word for it
Hear what our clients have to say:
10x better than any other agency
“Amazing contractor for Google Ads. They will help you scale your startup from thousands of dollars to millions. Peter is truly a superstar and 10x better than any other agency.”
- Michael Harding, CEO & Founder at Let’s Roam
We were impressed with Profit Mill’s depth of knowledge, the time they spent with our team, and their dedication to our success.
“Profit Mill’s project management was amazing. The team delivered on time and responded well to our needs. We were impressed with Profit Mill’s depth of knowledge, the time they spent with our team, and their dedication to our success.”
- Alexis Clarfield-Henry, VP of Marketing at Forum Ventures
Profit Mill Turned Google Ads around in just a month.
“We dabbled with Google Ads for two and a half years and received very few quality leads and a lot of spam leads. Profit Mill turned that around in just a month, generating a healthy volume of inbound leads that actually turned into customers! 6 months into our work together, we’ve now doubled our monthly investment into Google Ads and are super excited to keep working with them.”
- Shawn Watts, CEO & Founder at Corfix
If you’re looking for someone who can handle both the technical side and provide real strategic value, I can’t recommend Profit Mill enough.
“Working with Peter at Profit Mill has been a game-changer for our ad campaigns. He really knows his stuff when it comes to Google ads and brought a strategic approach that actually delivered results. What impressed me most was when we hit those analytics attribution problems – Peter immediately connected us with experts who diagnosed and fixed everything.
What sets Peter apart is how he applies his broad experience to our specific situation. He doesn’t just run campaigns – he offers practical advice that’s helped us see the bigger marketing picture. He’s super responsive, easy to work with, and genuinely seems to care about our success.
If you’re looking for someone who can handle both the technical side and provide real strategic value, I can’t recommend Peter and Profit Mill enough. They’ve made a huge difference for our business.”
- Luke Piette, Head of Growth & Marketing at RunPod
Ended up with a profitable and scalable system in the first year
“Can’t recommend working with Profit Mill enough! The results have been even better than we could have imagined. We relaunched Google Ads with them and ended up with a profitable and scalable system in the first year! They do so much more than just paid ads – they’ve helped us think strategically about different ways to scale our business, technically optimize our systems, and generally just been a fantastic problem solvers. It feels like they’re a member of the team. I feel really lucky to have them in our corner!”
- Eli Gladstone, Co-Founder & CEO at Speaker Labs
Always on time, always thorough. Profit Mill consistently pushed us to do more and think bigger.
“Always on time, always thorough. Profit Mill consistently pushed us to do more and think bigger. Their responses were quick, their guidance proactive, and they operated like an embedded part of our team, not an external agency. Their willingness to iterate and learn with us stood out. As an early-stage startup, our priorities shifted constantly, and things were often chaotic. Profit Mill stayed flexible, adapted quickly, and never made us feel like we were asking for too much. That kind of partnership is rare.”
- Cristina Bune, Head of Marketing at Paraform
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