How a construction tech company used Google Ads to create a powerful inbound lead engine from scratch
Corfix builds software that helps construction companies streamline operations and project management.
When they first reached out, they were an outbound-driven company that relied solely on their sales team to generate leads through cold calling.
Corfix wanted to switch to inbound lead generation, and Google Ads seemed like the perfect tool to do that.
Project Highlights
Before
Corfix wanted to maximize ROI and focus on the strategies that would drive immediate sales.
- They decided to prioritize Google Ads – as it targets users with high purchase intent.
- They also explored other options like LinkedIn Ads and B2B review platforms, but these alternatives proved less fruitful compared to the potential of Google Ads.
Corfix had tried Google Ads in the past, but it hadn't gone so well.
- They were spending a couple of thousand dollars a month on Google ads for the last 2,5 years, but the leads they were getting were low-quality and weren't turning into paying customers.
- And as a financially prudent startup, they hesitated throwing more money at Google Ads without seeing real results.
They knew their main competitor, Procore, was having a lot of success with Google Ads, which made them wonder if they were missing something.
Their main question was: “Can Google Ads actually generate qualified leads for our business?”
During
To ease their concerns, I focused on transparency and building trust from the get-go. I started by doing a thorough audit of their Google Ads account, finding areas for improvement, and creating a clear plan to get them on the right track.
One of the first things we tackled was setting up offline conversion imports (OCI), connecting their HubSpot CRM to Google Ads.
- This allowed us to track leads from the moment they clicked on an ad all the way through to becoming a paying customer.
- It also gave us visibility into which campaigns and keywords were driving actual revenue, not just vanity metrics like clicks or website visits.
- With OCI in place, we could optimize their campaigns for what mattered most: Sales.
Throughout the process, I worked with their in-house marketing team, collaborating on everything from ad copy to design.
- Initially, we had more frequent meetings to make sure we were all on the same page.
- As results improved and they saw I knew my stuff, we moved to a more flexible, as-needed meeting schedule.
- I've set up transparent reporting focused on showing revenue generated from Google Ads, so they could always review the results.
When their Head of Marketing went on maternity leave, I even worked with their interim marketing consultant, integrating Google Ads with their broader SEO and content marketing efforts.
After
After years of struggling to generate qualified leads through Google Ads, Corfix saw tangible results.
- Almost immediately, high-quality leads started flowing in, turning into real sales opportunities and, ultimately, sales.
- They consistently hit their target of $15,000 in monthly revenue attributed to Google Ads.
- Within six months, we doubled their ad spend based on the strong performance, and they continue to invest more in Google Ads as a key driver of their growth.
But the biggest win? Corfix completely transformed their sales strategy.
- They used to rely solely on outbound efforts like cold calling.
- Now, over half of their revenue comes from inbound leads generated through Google Ads, SEO, and content marketing.
They're closing more deals than ever, and they're super happy with the results.
