How I helped a leading audience engagement platform optimize Google Ads for high-value leads
MeetingPulse is an enterprise engagement platform. They offer interactive tools like polls, quizzes, and surveys to make meetings and events more engaging.
They had been using Google Ads for a while, but weren't thrilled with the results: They were spending a significant amount of money, but the leads they were getting weren't the right fit. MeetingPulse needed someone to help them optimize their Google Ads strategy and bring in those high-quality leads.
How I helped a leading audience engagement platform optimize Google Ads for high-value leads
MeetingPulse is an enterprise engagement platform. They offer interactive tools like polls, quizzes, and surveys to make meetings and events more engaging.
They had been using Google Ads for a while, but weren't thrilled with the results: They were spending a significant amount of money, but the leads they were getting weren't the right fit. MeetingPulse needed someone to help them optimize their Google Ads strategy and bring in those high-quality leads.
Project highlights
Industry:
B2B SaaS
Tools:
Pipedrive CRM, Zapier, Wordpress
Who I worked with:
CEO, CMO, and technical team
Before
MeetingPulse had a mature product and a strong market presence, but their Google Ads campaigns were falling short.
- They were attracting a high volume of leads, but many were unqualified and not a good fit for their enterprise-level solutions.
- Their ad spend was high, but they weren't seeing the return on investment they wanted.
- Their previous agency focused on manual bidding and driving free trial signups, which weren't converting into the high-value clients MeetingPulse was after.
During
To get them on the right track, I suggested a shift in strategy. Instead of just going for volume, we prioritized booked demos – a much better indicator of serious leads who were ready for a sales conversation.
I also suggested tracking leads throughout the sales process, which resonated with MeetingPulse, since their previous agency had dismissed this approach.
- We teamed up with their technical team and my subcontractor to set up offline conversion imports (OCI) using Zapier to connect their Pipedrive CRM to Google Ads. This allowed us to monitor leads across the entire customer journey and attribute revenue to specific campaigns.
- I shifted their bidding strategy to focus on booked demos rather than just free trials. This proved to be a game-changer, as booked demos converted to customers at a much higher rate.
- I made sure their ads were reaching the right people by identifying and excluding keywords with strong B2C intent (like those related to basic survey tools) and focusing on terms that indicated a need for enterprise-level solutions.
I met weekly with the CEO and CMO and provided them with detailed reports that focused on the metrics that mattered most to their business.
After
The results were clear: MeetingPulse saw a huge improvement in the quality of their leads.
- The number of booked demos shot up by 40-50% on average.
- They were no longer wasting time with leads who were just looking for a B2C survey tool. Instead, they were attracting businesses that were a perfect fit for their enterprise solutions.
- And the best part? These high-quality leads were turning into paying customers.
- Optimizing for high-value leads had a positive ripple effect across their entire funnel: They also saw an increase in the number and quality of free trial signups.
As their CMO put it, “the business has meaningfully changed” since we started working together. MeetingPulse now has a Google Ads strategy that delivers high-quality leads and drives revenue.
They're confident in their ability to scale their campaigns and are continuing to invest in the platform to drive further growth.
More case studies
Don’t just take our word for it
Hear what our clients have to say:
10x better than any other agency
“Amazing contractor for Google Ads. They will help you scale your startup from thousands of dollars to millions. Peter is truly a superstar and 10x better than any other agency.”
- Michael Harding, CEO & Founder at Let’s Roam
We were impressed with Profit Mill’s depth of knowledge, the time they spent with our team, and their dedication to our success.
“Profit Mill’s project management was amazing. The team delivered on time and responded well to our needs. We were impressed with Profit Mill’s depth of knowledge, the time they spent with our team, and their dedication to our success.”
- Alexis Clarfield-Henry, VP of Marketing at Forum Ventures
Profit Mill Turned Google Ads around in just a month.
“We dabbled with Google Ads for two and a half years and received very few quality leads and a lot of spam leads. Profit Mill turned that around in just a month, generating a healthy volume of inbound leads that actually turned into customers! 6 months into our work together, we’ve now doubled our monthly investment into Google Ads and are super excited to keep working with them.”
- Shawn Watts, CEO & Founder at Corfix
If you’re looking for someone who can handle both the technical side and provide real strategic value, I can’t recommend Profit Mill enough.
“Working with Peter at Profit Mill has been a game-changer for our ad campaigns. He really knows his stuff when it comes to Google ads and brought a strategic approach that actually delivered results. What impressed me most was when we hit those analytics attribution problems – Peter immediately connected us with experts who diagnosed and fixed everything.
What sets Peter apart is how he applies his broad experience to our specific situation. He doesn’t just run campaigns – he offers practical advice that’s helped us see the bigger marketing picture. He’s super responsive, easy to work with, and genuinely seems to care about our success.
If you’re looking for someone who can handle both the technical side and provide real strategic value, I can’t recommend Peter and Profit Mill enough. They’ve made a huge difference for our business.”
- Luke Piette, Head of Growth & Marketing at RunPod
Ended up with a profitable and scalable system in the first year
“Can’t recommend working with Profit Mill enough! The results have been even better than we could have imagined. We relaunched Google Ads with them and ended up with a profitable and scalable system in the first year! They do so much more than just paid ads – they’ve helped us think strategically about different ways to scale our business, technically optimize our systems, and generally just been a fantastic problem solvers. It feels like they’re a member of the team. I feel really lucky to have them in our corner!”
- Eli Gladstone, Co-Founder & CEO at Speaker Labs
Always on time, always thorough. Profit Mill consistently pushed us to do more and think bigger.
“Always on time, always thorough. Profit Mill consistently pushed us to do more and think bigger. Their responses were quick, their guidance proactive, and they operated like an embedded part of our team, not an external agency. Their willingness to iterate and learn with us stood out. As an early-stage startup, our priorities shifted constantly, and things were often chaotic. Profit Mill stayed flexible, adapted quickly, and never made us feel like we were asking for too much. That kind of partnership is rare.”
- Cristina Bune, Head of Marketing at Paraform
Want to see what a performance-driven Google Ads strategy can do for your business?
