Start and scale paid ads like a pro
Know when and how much to invest in paid ads, what channels work best, and how to improve performance. Download our free tools and templates that answer the most pressing questions of B2B founders and marketing teams. Want an expert to weigh in?
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PAID ADS READINESS CHECKLIST
Are you ready for paid ads?
Before you spend a cent, use this checklist to assess if your product, funnel, and metrics are solid enough to support paid acquisition.
- Built for B2B SaaS, PLG, and services
- Assess your readiness based on product-market fit, CAC/LTV, funnel readiness, and more
CHANNEL FIT FLOWCHART
Which channels work best?
Google? Meta? LinkedIn? Use our visual flowchart to pick the right platform based on your audience, offer, and budget.
- Built on 3 core criteria: audience fit, ROI, and barrier to entry
- Includes channel-by-channel breakdowns and use cases
Strategy, Channel Selection, Google Ads, LinkedIn Ads, Facebook Ads
AD SPEND CALCULATOR
How to set the right budget?
This Google Sheet calculator helps you reverse-engineer your ad budget based on your revenue goals, sales process, and CPC.
- Set realistic monthly ad spend based on actual outcomes
- Includes breakeven ROAS, CAC, and all-in cost projections
Calculator, Budget, Google Ads, ROI, Analytics
PERFORMANCE OPTIMIZATION LADDER
How to make paid ads perform better?
Use this 3-step ladder to spot where your paid ads are underperforming—and what to fix first.
From targeting to ROAS, it shows you exactly how top-performing campaigns are built:
- Benchmarks for CTR, CVR, trial-to-paid, ROAS, and more
- Fix-it tips at every level—audience, conversion, and spend
- Built for B2B, SaaS, and PLG funnels
Optimization, Performance, Google Ads, LinkedIn Ads, Analytics, B2B SaaS
Want a leg up on your competitors? Check out our industry playbooks.
Want to know what's working in your space? We break down real-world paid ads strategies for SaaS, PLG, and service companies—so you can skip the theory and see exactly how others are scaling (or flopping).
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PLG Paid Ads Playbook
A comprehensive guide to running paid ads for Product-Led Growth companies. Learn the strategies that work best for free trials, freemium models, and self-serve onboarding.
B2B SaaS Paid Ads Playbook
Everything you need to know about paid acquisition for B2B SaaS. From account structure to bidding strategies, creative frameworks to landing page optimization.
Service Paid Ads Playbook
Generate high-quality leads for your services business. From local targeting to lead qualification, learn what works for professional services and consulting firms.
If you're second-guessing, get a second opinion
Templates are a great start—but if you want a second set of eyes on your funnel, targeting, or budget, we've got you.
